Do You Want to Survive or Thrive?

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Education Is Your Answer...

Many salon owners look at team training and education as an expense they can’t afford, when in fact, it’s an investment that can’t be ignored!

Competition in the salon industry has always been strong, but in 2018, it has taken on new meaning with the likes of Sephora and Amazon, juggernauts of global retail, launching into the Australian marketplace.

So how do you compete? And what will separate you from your competition?

“The difference will come down to extraordinary service, and in our industry, extraordinary service comes from up-to-date knowledge that leads to amazing, consistent results for your clients.” says Professional Beauty Solutions CEO, Matt Williams.

In an era where beauty therapists aren’t leaving college with the level of skills and expertise they once did, there is no greater time in history where post-graduate education has been more crucial than it is right now.

In fact, beauty industry professionals should be constantly pursuing education on new treatments, techniques, products and ingredients, if they want to remain relevant in an ever increasingly competitive environment. Because, quite simply, the one thing that will set a salon apart from retail giants like Sephora, is your tailored, face to face expertise and service. Two things that customers simply will not find browsing the aisles or throwing items into their online shopping carts.

At Professional Beauty Solutions we work with thousands of salons around the country and from our experience, most salon, spa and clinic owners and managers agree that education is crucial for their team and for themselves, but there is still enormous resistance to investing in training.

Two common responses are “I’m Too busy” and “I Can’t Afford It”.

Many owners are so busy with what they have to do on a daily basis that the thought of stopping to do an hour or a day of education is just too overwhelming. But unfortunately, the long-term impact of shelving staff training could see the business far worse off than if it had taken the time to grow staff knowledge in the first place.

An investment in knowledge pays the best interest.
— Benjamin Franklin

The problem is that many small business owners in every industry don’t believe that they have the time, or the money to take their team away from their dollar-producing activities. But what many people don’t know is that there is exhaustive research that supports the fact that training and development offers the greatest return on investment that any a business owner could make.

In fact, studies show that businesses that invested in employee development generated*;

24% higher profit margins
218% higher income per employee
86% higher company value
21% increase in productivity
300% reduction in employee turnover
A return per dollar invested of $6.72

*Patrick McGovern (International Data Group)

Think about your business goals next time you’re agonising over your allocated time and budget for training, and instead of seeing it as an expense, shift your mindset to more accurately view it as an investment...the best one you can make for your business.

We have a strong focus on education at Professional Beauty Solutions and even though we have comprehensive product driven education, we also provide extensive education on exactly what you need to know in order to build a profitable and predictable business.


To find out more about how Professional Beauty Solutions can help your business thrive in 2018 and beyond, call 1800 625 387 or visit www.probeautysolutions.com.au

Salon of the Month – Macquarie Medi Spa

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The salon that thrives together, stays together. Boutique, luxury medi spa located in Bathurst, Macquarie Medi Spa, takes this statement seriously in everything they do, and is exactly the reason why they have been awarded 12 accolades in the industry since 2016.

In operation since 2001 and spreading their skin and beauty expertise across two award-winning medi spas in Bathurst and Orange, the team at Macquarie Medi Spa pride themselves on the intensive skincare training they undergo on a regular basis to give their clients the best service and care possible.

“We offer all aspects of skin and spa treatments, including everything from body to lashes to intensive skin needling services,” Karla McDiarmid, the owner of Macquarie Medi Spa explains. “We have 12 skin and spa therapists, and also visiting specialists come in who offer injectables, cosmetic tattooing and cosmetic laser procedures.”

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To stay relevant and as successful as they are in a constantly changing industry, Karla and the team invested in renovations to their business in 2013, not only rebuilding on the location itself, but by investing in new technology and spa equipment to give their guests the best experience possible. Located in rural NSW, Karla understands the importance of continuing to update her medi spa to please her loyal clients, AND interest potential new visitors and guests to the area. But what is a key element in her business activities in Bathurst, is to give back to the community.

Most salons and spas offer great service, but what sets us apart is what we do for the community. We sponsor many charities and fundraisers to give back to those less fortunate, with what we are lucky to have.

By hosting VIP nights, movie nights and even hiring the local ice staking rink for their loyal clients, as well as being invited to attend local schools to educate teens about skin health and makeup application throughout Central West NSW, Karla is all about her community.

This is why Macquarie Medi Spa has been a Pure Fiji stockist and avid fans for over 8 years and growing. “I love the philosophy behind the brand, and that not only can you have fantastic skin with their products, but you are creating jobs and supporting families in need in Fiji when you use Pure Fiji!” exclaims Karla.

When the cyclone hit several years ago, we donated items from our spa and customers, which were shipped directly over. We also took suitcases of school items to deliver to children in Fijian villages on the last Pure Fiji conference. I will never forget my experiences with Pure Fiji and my passion for this wonderful brand.

Multi-time Australian Beauty Industry Awards (ABIA) winner, Macquarie Medi Spa is also a new Bestow Beauty stockist after attending Janine Tait’s Holistic training (founder of Bestow) in Melbourne in July.

Their success speaks for itself and it stems from their focus on the little things to begin. Touches like herbal tea to every guest, electric blankets, and complimentary bath salts on departure, along with their regular VIP events, promotions in salon and professional trained staff with expert knowledge allows them to leap ahead of the competition and perfect their main goal as therapists, to make their clients feel as relaxed and beautiful as possible.

It’s no secret that Macquarie Medi Spa and owner Karla, are forces to be reckoned with. From being crowned ‘Young Entrepreneur of the Year’ at the Bathurst Business Awards as well as ‘Spa Director of the Year’ and ‘Best Salon Team’ at the ABIA’s, to being recognised on a global stage with ‘Best Spa Manager’ and ‘Global Beauty Salon of the Year’ at the World Luxury Spa Awards multiple years running, we had to add another award to their belt.

Congratulations to Macquarie Medi Spa for being our August PBS Salon of the Month!

What Goes On, Goes In

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As consumers realise how the health of their skin is directly influenced by the nutrients that are available to them, we look into the rise of the ‘Clean Beauty’ movement and what your business needs to do to stay ahead of this leading trend.

Like pre-packaged food, many beauty products don’t deliver the benefits they promise, and eye-catching packaging coupled with flashy marketing can disguise a host of unhealthy ingredients. With consumers catching onto this ruse, it’s no wonder many are starting to scan beauty labels as thoroughly as they would their food, and calling for products that are healthy, ‘clean’ and safe.

‘Clean’ beauty products are not only free from toxins – like carcinogens and endocrine disruptors that can enter your bloodstream and cause havoc to your skin – but are also harnessing the power of superfoods as key ingredients. Think nut oils, chia seeds, probiotics, berry extracts and more, that contain high levels of antioxidants and anti-inflammatory properties, proven to calm and protect skin when applied both topically and consumed internally.

One company leading the ‘Clean Beauty’ movement in Australia is Lük Beautifood. While conventional lipsticks can be a source of harmful chemicals, Lük Beautifood harnesses the powers of organic produce to boast a range of all-natural, ‘clean’ Lip Nourish Lipsticks, infused with food-active ingredients, like avocado, citrus and cacao.

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“More and more women are realising that beauty is a natural extension of health, which can be heavily affected by the products you use daily,” says Cindy Luken, founder of Lük Beautifood.

After realising women wanted the opportunity to cultivate natural beauty without compromising on health or wellbeing, Cindy Luken – a food scientist and chef in her own right – used her knowledge to develop toxin-free lipsticks in 2012. Following much trial and error in her test kitchen, experimenting with delicious food active ingredients, Luken knew she had caught onto something that would change the traditional cosmetics market.

“Our products are made from organic ingredients that you could literally eat, without a second thought. And when you consider that the average woman ingests 1.7kg of lipstick in her lifetime, that’s pretty important!” says Luken.

It is clear now that the ‘Clean Beauty’ movement is gaining even more momentum, now extending beyond a fringe group and into the masses at beauty counters. Made popular by the likes of Gwyneth Paltrow and Miranda Kerr with their brands Goop and Kora Organics respectively, ‘healthy’ and ‘toxin-free’ are prominent buzzwords among the modern beauty user, who will unreservedly demand products that align with their lifestyle and values.

As the retail and service sectors rapidly rise in this ‘clean’ product space, it is crucial for businesses to cater to this forward-thinking market with beauty brands created to accommodate this trending shift.


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Lük Beautifood is now distributed by Professional Beauty Solutions. To learn more about the ‘clean beauty’ trend, and stocking Lük Beautifood in your salon or spa, call 1800 625 387 or visit www.probeautysolutions.com/lukbeautifood

Success starts with Innovation

Whether you’re big or small, if you fail to innovate and create a better product or service for your customers, your business is vulnerable. We delve deeper into why innovation is the cornerstone of all business success and which brands are leading the way.

The word “innovation” is often associated with large-scale businesses and global brands, but as a small business owner, you too should be focused on innovation in order to stay competitive. Businesses that innovate not only have an edge on their competitors in attracting new customers, but are also more likely to attract new talent, which often leads to greater innovation. This is how the gap widens between companies who lead, and those that follow.

The heart and soul of a company is creativity and innovation.
— Bob Iger

The benefits are tangible. The Australian Bureau of Statistics’ Innovation in Australian Business report showed that 91% of innovating businesses benefitted from improved goods, service, processes or methods.

Customer needs are constantly changing, and the most innovative businesses predict changes in the marketplace, providing solutions before their customers even realise they need them.

“We are always looking for breakthrough brands that produce cutting-edge product innovations. We love big ideas that lead to big results for our salon partners,” says Matt Williams, Managing Director of Professional Beauty Solutions.

Innovation distinguishes between a leader and a follower.
— Steve Jobs

“If there is one skincare company in the world of professional skincare that is innovating more than any of its competitors, its Image Skincare,” says Williams. “They don’t rest on their laurels, or wait for competitors and customers to demand new products, instead they are constantly researching new ways to innovate, staying ahead of the trends.”

In the last three years alone, Image Skincare has developed or reformulated a total of 46 products! Here are a few of our most recent favourites…

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The MAX Stem Cell Neck Lift

This ultra-firming neck and décolletage lifting crème targets sagging and lax skin, deep creases, wrinkles and fine lines. The MAX Stem Cell Neck Lift uses a maximum concentration of innovative peptides, combined with plant-derived stem cell technology, working together to increase skin elasticity while brightening, tightening and defining the neck and jawline. IMAGE’s exclusive Vectorize Technology™ delivers skin nourishment for up to 48 hours following the initial application, resulting in a long lasting, intense effects after each application.

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Ageless Overnight Retinol Masque

This advanced fusion of triple action time-released retinol technology helps to increase firmness, reduce the appearance of fine lines and wrinkles, and improve skin imperfections. Using its trademarked unique delivery system, the Ageless Overnight Retinol Masque allows pure retinol to be easily absorbed into the skin with less irritation and superior results. Formulated with water bank technology to continually release hydration, as well as marine collagen microspheres, this overnight masque delivers retinol deep into the skin while locking in nutrients.

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NEW Ageless Total Pure Hyaluronic⁶ Filler

Plumping power without an injection! This concentrated topical filler contains six forms of lower and higher molecular weight hyaluronic acids to rapidly smooth away the appearance of fine lines and wrinkles. The time released hyaluronic acid acts like a sponge that locks in hydration into the skin and turns back the hands of time for immediate, noticeably fullness.

 

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NEW Vital C Hydrating Overnight Masque

Beauty sleep now in a bedside jar, this overnight treatment is infused with a triple mineral complex to enhance skin tone and energise skin. The gel-texture delivers water to the skin whilst locking in vital nutrients while you sleep. Blue-green algae extract, a natural retinoid alternative, helps the skin appear smoother and diminishes the appearance of wrinkles, while hematite and malakite provides unique mineral radiance.

 

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NEW Vital C Hydrating Water Burst Gel

Rejuvenate dry, tired skin with Vital C’s Hydrating Water Burst Gel. Bursting with brightening nutrients, Botox-like peptides and defensive polyphenols, the Water Burst Technology transforms the lightweight gel into a flood of H2O hydration for your skin, whilst also releasing a tide of antioxidants, hyaluronic acid, vitamins and peptides to provide a youthful, radiant, healthier-looking complexion.

 

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NEW Vital C Hydrating Antioxidant A C E Serum

The Vital C Hydrating Antioxidant Serum offers a concentrated infusion of three different forms of Vitamin C. Together with vitamins A and E, and a blend of plant antioxidants including green tea and Echinacea extracts, this powerful serum reduces the fine lines and dryness that’s associated with ageing. Blended together with Five Amino Acids to support collagen, and Red Rose Wine Complex to help fight the signs of ageing, the Vital C Hydrating Antioxidant A C E Serum is a potent multi-vitamin for your skin.


To find out more about Image Skincare's innovative vision and the accompanying cutting-edge skincare line, featuring over 460 active peptides, lightening agents, AHA/BHA's, retinols, vitamins and sun protective ingredients, call 1800 625 387 or visit www.probeautysolutions.com.au/imageskincare

Eat Your Way to Healthy Skin

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The power of nutrition to transform skin from within cannot be overestimated, says Janine Tait, founder of Bestow Beauty. Here, she explains why it is important for therapists and their clients to become educated in the holistic approach to treating problem skin.

When you run into a problem with your skin, what is the first thing you do?

Most women instinctively look for a new skincare product or treatment. While of course, the right topical skincare strategy is essential, it is still only half of the story.

A holistic approach to skincare is about considering the whole person and viewing skin as a reflection of your life. It is all about identifying and addressing underlying nutritional and lifestyle factors which are contributing to skin problems, and wreaking havoc on how the body feels. Quick-fix methods can often make temporary improvements, but from my experience, genuine skin transformation is only possible when you work from within.

Our skin needs a wide range of nutrients in order to thrive, heal and resist premature ageing. Dull, lifeless, inflamed or spotty skin are indications that your body is not getting enough of the nutrients it needs for optimal health, or that poor diet is actively working against a clear complexion.

As holistic skincare therapists, we need to tackle skin nutrition by following two paths. Firstly, we need to nourish the skin from within with the essential nutrients required for skin health. Secondly, we need to remove the food and drinks which inflame and aggravate skin. ‘Heating’ foods are a particular food group that must be addressed when working with those who struggle with inflammatory skin conditions like acne, rosacea, eczema, dermatitis or overall redness and sensitivity.

Avoid Foods that Heat the Skin

There are certain foods that can heat and inflame the skin from within, often causing flare ups of rosacea or breakouts. Common ‘heating’ culprits are caffeine, alcohol, and spicy food, but even strawberries and oranges can have an inflaming effect. Other major foods to avoid are chocolate, peanuts and curry. These foods are called vasodilators – ‘vaso’ referring to the blood and, and ‘dilating’ meaning to expand. They sensitise skin by increasing blood flow through the fine capillary system that feeds the skin cells. Obviously, this will exacerbate sensitive skin and cause it to immediately react.

  • Coffee
  • Alcohol
  • Chocolate
  • Peanuts
  • Chilli
  • Paprika
  • Curry
  • Oranges
  • Strawberries

Alternatives

The Bestow way of eating avoids all heating foods and uses healthy alternatives instead to nourish and support beautiful skin. If you want to overcome skin problems like acne, rosacea, dermatitis or congested skin, in addition to avoiding the above foods, you should also be looking for skin-friendly alternatives to reduce ‘flare ups’. Drinks such as herbal teas, dandelion or turmeric lattes are great alternatives to coffee.

Raw nuts such as almonds or Brazil nuts are an excellent replacement for salted peanuts, and less ‘spicy’ spices like cinnamon and ginger are great substitutes for chilli. Unlike other ‘heating’ citrus fruits (such as orange), lemons boost digestion and provide plentiful amounts of vitamin C, an important antioxidant that is vital for the production of collagen.

Bestow Beauty’s range of organic superfood powders, oils, herbal teas and recipe cookbooks are perfect for overcoming several skin problems. Each delicious, skin-friendly Bestow recipe avoids heating and congesting foods, and opts for soothing alternatives instead, focusing not on what you can’t eat, but what you CAN eat.

Like all wellness journeys, learning to work holistically requires change, patience and dedication in the beginning, but it is truly a beautiful way to live.

  • Herbal teas (without orange peel)
  • Dandelion or turmeric lattes
  • Kombucha
  • Medjool dates
  • Figs
  • Tahini
  • Almond paste
  • Raw unsalted nuts (almonds or Brazil nuts)
  • Fresh herbs and less 'spicy' spices (ginger, cloves, nutmeg, mace, cardamom, cinnamon, cumin, coriander and mustard seeds)
  • Dark grape juice
  • Lemon juice

Janine Tait is New Zealand’s leading dermo-nutritionist and founder of Bestow Beauty, which offers a beautiful range or organic super-food blends, recipes and rituals to nourish skin from within. She is also a respected leader within the Slow Beauty movement which champions a holistic approach to skincare.

For more information on Bestow Beauty call, 1800 625 387 or visit http://www.probeautysolutions.com.au/bestow-beauty/