Promote Black Friday + Cyber Monday in your Salon

Black Friday (24th Nov) and Cyber Monday (27th Nov) are two of the BIGGEST shopping days of the year with 137 million shopping over the weekend in 2016, and an estimated $682 billion to be spent this year in the USA alone. If you are currently thinking “Woah that’s amazing!”, it’s time for you to enter the fold and craft unique promotions to get your clients coming into salon to try services or new products.

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Promoting Black Friday is a great salon marketing tool when used properly. This shopping day can boost a potential quiet month in salon – in the lead up to Christmas, November can be slower – as well as encouraging clients to spend more money in order to get a good deal.

Here are some quick promotion ideas to market your salon in the Black Friday craze:

  1. Market Season-based Services. Brand your services uniquely themed to the season with modifying your classic treatment names to spring up holiday feelings. Why not surprise your loyal clients with a surprise complimentary holiday service? It is not only a great way to say thank you, but also draws attention to your creativity and brings to the forefront of their mind their need to rebook before the Christmas period.
  2. Gift Cards! This idea can be hugely successful at this time of the year, and it’s fantastic to promote on Black Friday with 63% of Black Friday purchases being gifts for others. It is effective to offer your client a gift card and something in return, such as ‘purchase a $100 gift card for a friend, and receive your own $25 gift card free’. This is something special that they know is a rare promotion, and will feel rewarded by you. And when they return, they are likely to use this card on a special treatment to pamper themselves, which means a happy client and more business for you.
  3. Run Black Friday discounts on social media and on your website. Stress your time-limited sale or exciting promotions on social media to encourage people to pop in. It is even great to invest in some Facebook advertising to reach a greater audience and boost your organic posts. But remember, advertising any sale or discount in advance works much better than posting on the day.
  4. Shift older salon stock. A quick dash around your salon will yield a surprising haul of forgotten items. Turn these items into hot sellers with a great, compelling price and beautiful packaging! Even bundle a few items together in an organza bag and create your own beauty, skin or tanning kit that’s appealing to the eye to move through your stock. Clients will suddenly feel they are getting value. It’s the one weekend when discounts are expected and work well, remember to price each item individually and show the discount to boost your cash flow.
  5. Run a Black Friday competition. A great way to get engagement to your salon’s pages is by running a competition on your Facebook leading up to Black Friday, or over the weekend, with a prize is a service that must be taken up in January or February, when you will be much quieter.

Only just realised that Black Friday is only a few days away? Research shows that the best way to promote your discounts, services or gift cards in salon is through e-newsletters or text. These are effective, inexpensive ways to reach your whole salon database to shout about your last-minute beauty bargains and treats.

6 Reasons Why More Salons are Choosing Youngblood

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Are your clients walking out of your salon and applying pore-clogging cosmetics that are contributing to the conditions that you’re trying to treat? Unlike other brands, Youngblood Mineral Cosmetics will compliment the treatments you are providing in your salon or clinic and promote healthy skin, whilst also allowing you to create any look you desire with it’s comprehensive range.

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Here are just 6 reasons why more salons are choosing Youngblood Mineral Cosmetics

1. SUPERIOR PRODUCT PERFORMANCE
Their superior formulations are made using advanced technology and provide unparalleled quality. 

  • Made  from pure, natural minerals triple milled for weightless, silky, adjustable coverage
  • Ideal for all skin types & conditions including acne, rosacea, pigmentation or those who have recently undergone an invasive skin treatment
  • Superior coverage, even with a single application
  • Offers a wide range of foundation formulas (loose, tinted, liquid, creme & pressed) giving you a range of finishes (matte, satin and dewy)
  • Is a true Artistry range with a comprehensive choice of colour
  • Contains Titanium Dioxide for natural sun protection
  • Does NOT use nano-technology
  • Contains NO drying zinc oxide, to keep the skin hydrated
  • Is non-comedogenic, so allows the skin to breath naturally
  • Is free of parabens, fragrance, oil, talc, alcohol, fillers and artificial dyes
  • Is animal cruelty free and environmentally friendly
  • Is a SALON EXCLUSIVE range

2. SAVE UP TO $4,000 IN FREE TESTERS & STAND
Save thousands of dollars in free testers and display units in all of our packages. This means greater margins on your opening order and a much more affordable investment than other major brands. With Youngblood you can start making profits straight away. 

3. SUPERIOR MARKETING
Youngblood are constantly focused on how they can help you to grow your business through online and print media coverage. Every piece of marketing content they create is designed to drive more customers into your business. 

4. MODERN AND ELEGANT PACKAGING
No other brand of Mineral Makeup can provide you with the broad appeal of their sleek and sophisticated style. Youngblood's packaging has proven that it can attract the enthusiastic young purchaser right through to the discerning experienced consumer. 

5. PROFESSIONAL ATTRACTIVE DISPLAY UNIT
Choose from 4 stunning displays to suit your needs and your space. Designed to entice the try and buy method, your clients will love sampling all the products and colours from the Youngblood range. 

6. TRAINING & SUPPORT
Youngblood provides an extensive range of training for your team by their professional beauty experts. They provide training on the benefits and correct applications of the product but also how to deliver a powerful presentation on our minerals. That’s why every stockists gets: 

  • FREE Install Training 
  • FREE VIP Launch & Free VIP Pack for Elite & Counter Top Opening Orders 
  • FREE bi-monthly marketing support featuring beauty tips, education, promotions and specials 
  • Advanced Makeup Application Masterclasses (only available to Youngblood stockists) 
  • FREE Marketing Material, training manual & training video valued at $186 
  • FREE Marketing on a Platter valued at $9,480/year 
  • FREE Business Building Tools & Support valued at $4,740/year 
  • Monthly blog and video tips to assist in your retailing and team training 

For more information about becoming a Youngblood Mineral Cosmetics Stockist call 1800 625 387 or click here.
 

SALON OF THE MONTH - PURE BEAUTY MEDISPA

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Those who seek out success, may just find it hiding in close sight. And Pure Beauty Medispa is the epitome of that, constantly endeavouring to not only grow in their business and as therapists but provide a friendly and helpful environment for their clients. Located in Beaconsfield Victoria, Pure Beauty Medispa, led by owner Sally Espinoza, have been operating for seven years, but that doesn’t mean they have been stationary during those years.

Regularly coming up with new, natural ways to treat their clients, from the moment they drink their complimentary Bestow tea to their undying focus on natural, flawless skin, Pure Beauty Medispa has been on a mission to provide clients with products that are organic, ethical and of supreme quality, with the help of Professional Beauty Solutions (PBS).

“Our products and treatments are of the highest quality, handpicked by our staff for their performance, and tailored to the clients’ individual needs”, Pure Beauty Medispa writes on their website. And this is proudly supported by the PBS brands the spa stocks.

Pure Beauty have stocked Youngblood and Pure Fiji for seven years, Wotnot for three, and their latest PBS addition is Bestow Beauty, which they have stocked and loved for 8 months strong.

“We love the wonderful support we receive from our representative Stella and all the staff at PBS”

With strong and ethical brands backing them all the way, Pure Beauty also places extreme importance on their customer service. With every service they provide, the client does not leave without any aftercare with Pure Fiji and Youngblood. Recognising the power of minerals and the natural formulas of Youngblood Mineral Cosmetics, Pure Beauty conduct free 4-minute makeovers on their clients, allowing them to leave their appointment, from microdermabrasion and cosmetic injections to peels, feeling safe that their skin is taken care of, concealing any redness from the treatment.

As for their care of their clients beyond the treatment, Pure Beauty also offer clients complimentary treats. “We have a gorgeous Bestow Tea display which is offered to all clients, and Wotnot wipes are used before makeup application or 4-minute makeovers [to take care of their skin]”, Espinoza explains.

Their foray into marketing their salon is stellar, not only utilising Marketing on a Platter (MOAP) to maximise client interest and engagement in salon, but through organising loyalty cards and VIP events for their faithful clients.

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“There is already an increase in team morale and excitement in anticipation of the new upgraded makeup stand we have ordered, and the VIP evening this month”

Congratulations to Sally and the team at Pure Beauty Medispa for your exciting events, treatments and aftercare you provide to clients in your region. Here’s to your continued success in 2018!

Has your salon found success using PBS products and MOAP? Want to see you and your therapists featured in the next Salon of the Month? We want to hear from you!

Share your unique success story, tips, and tricks with us, and you can WIN $300 in promotional items for your salon.

Email marketing@probeautysolutions.com.au for information on how to nominate your salon for the title of ‘Salon of the Month’

7 Salon Marketing Tips to Make Halloween Profitable (and Fun!)

Now is the time to jump in with both feet and cash in on the fun. Halloween salon ideas can be fun and lucrative if you play it right. Since people love to have fun with their makeup and nails, it’s the perfect time for you to let your creativity run free.

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Heed these 7 tips to draw in new clients, promote special services and offer in-salon tricks and treats to foster community engagement this October 31st.

1. Spooktacular Decorating

Whether you go scary of glam it up, the Halloween salon idea are endless. Do your thing and get creative. Create some pretty lolly displays with old vases or apothecary jars. Try layering lollies by colour in the jar. Place them around the salon or set them up in one display.

Rather than cutting into pumpkins, paint then with all kinds of fun designs to keep them looking fresh Hang some spiders or even use t mannequin heads to have some ghoulish fun.

2. Be BOOtiful

People who are really into Halloween often celebrate the whole month long. Take advantage of this and have some fun! Whatever your salon specialty is, you can be your own best advertisement. If you are a makeup artist, then you can think of so many fun ways to do your makeup. Nail techs can have a tone of fun with all the cool new nail art trends. Show off what you can do and don’t forget to have a business card on hand.

3. Bewitching Deals

Make yourself available, extend your hours and offer some special deals for Halloween looks.

Be sure to start advertising ahead of time. What are other businesses around you doing for Halloween? Planning an event with other local businesses is a great way to get your name out there.

4. Magical Marketing

Have a contest: You can get on social media and do a photo contest for the scariest or cutest costume, most creative makeup or wildest nail art. Get creative and have fun. The prize could be a free service to accompany a regular service.

Create Posters: You can create fun Halloween posters and flyers to hang outside your salon and to hand out. You can also create fun advertisement images for social media with Canva.com. If you are doing Halloween-theme makeup, be sure to add that to your poster.

Don’t just decorate the salon. Think about decorating your website too. Change to a Halloween theme. Jump online and get some ideas or talk to your web designer about doing some temporary web theme changes.

5. Spirited Offers

Offer clients a sweet package deal. They can come and get their Halloween look from you and if they do they get a percentage off or a facial rejuvenation treatment. You can also offer a package price for a group of related services. Or any client who purchases a retail item on Halloween gets to pull a “treat” from the pumpkin. Treats can be percentages (10%, 15%, 20%) off services or sample size products.

6. Halloween Night

Whether you decide to host a business event for trick-or-treat or if you plan to just hand out candy, be sure to advertise on your posters, website and social media ahead of time. Be sure to tie your business card or coupon onto the treats with fun Halloween ribbon.

7.  Blast Out a Halloween Newsletter

Now that’s you’ve got your promos, contests, and events planned out, it’s time to let your guests know about all of the fun stuff you’re doing this month. Send out an email newsletter that shows off your Halloween spirit! 

Whatever you decide to do this Halloween remember just have some fun!

Why Aren’t Clients Recommending my Salon?

Not getting many recommendations, reviews and referrals despite doing everything right? This could be why.

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Did you know that 84% of consumers say they either completely or somewhat trust recommendations from family, colleagues, and friends about products and services? Referring a business to a friend is the highest-ranking source for trustworthiness in a business, product or service, and is the number one thing you should be working towards developing!

What are you presently doing to encourage your current clientele to refer your business to friends, family and colleagues? Do you give out business cards, ‘refer a friend’ flyers, or do you rely heavily on word of mouth taking its course?

Often, salon owners can implement recommend a friend plans, and find they are getting little to no new clients in return. Why?

Firstly, do not stop your attempts after believing they are failing. It’s highly likely that they are not, but it is the execution that may be getting in the way! As the leader of your collective of therapists, make sure those referral cards are getting handed out to EVERY SINGLE CLIENT you are servicing, even the retail customers.

And simply placing them in their shopping bag isn’t enough to jog their memory later in the day to actually use the card! If you are not handing them out you are limiting your chances to marketing to new people and gain new client referrals. Push them hard, make sure you are handing it to them directly, and explaining exactly what it is so they feel encouraged to share around. Even just a simple addition to the end of your ‘goodbye’ spiel, asking them to refer you is a push in the right direction to getting recommendations.

But what if you are handing out material to encourage clients to recommend you to their friends and family, and still referrals don’t seem to be happening?

Your clients may not be telling anyone about you, but why?

If your salon is not giving an exceptional service to each and every one of your clients, that makes them laud you as they walk out the door, they simply may just not be remind themselves to recommend you. As you want your clients to speak highly of you and endorse you to their loved ones, a winning customer service attitude is what you need!

Every moment you spend with your client is an opportunity to create a positive experience, and one they will remember. From the moment they step in the door, to the second they leave, your client wants an escape from the every day, so give it to them. Chances are they will talk about you then!

Saya Beaute Bar provides a tropical oasis to their clientele, from the products they stock to the atmosphere they provide, while Bella Spazio’s presence in salon and online makes their clients feel like they are part of something special and exclusive.

As we know, word of mouth is one of the best ways to win new clients. Put yourself in your client’s shoes when it comes to recommendations. How good would your service have to be for you to mention it? MAKE your salon WORTH recommending!!

Ask yourself, “Is my salon offering a remark-able experience?”. Yes? Then your clients will remark on it. To their friends.

What you Missed at PBS Beauty Expo 2017

Did you attend Beauty Expo Australia's big weekend full of education, hundreds of brands and salon representatives crawling through everything they had to offer?

If you missed it, check out our exciting recap of Professional Beauty Solutions' time over the expo weekend, exhibiting all 10 brands over 7 stands:

Find the video on our YouTube channel, click here.

For more information on what PBS had to do at this year's Expo event, read up on our recap here!

Unmissable Product & Technique Education at Passion to Profits 3.0, Monday Masterclass!

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After showcasing all 10 brands over 7 different stands at Beauty Expo in August, Professional Beauty Solutions returned for more unmissable product and technique education with Passion to Profits 3.0, Monday Masterclass – a day designed to help salon owners grow their business and their skills.

Held at the International Convention Centre, Darling Harbour in Sydney on Monday 28th August, Passion to Profits 3.0 was a jam-packed day of education, with PBS flying in industry experts from two of the most innovative skincare and mineral makeup brands in the industry! Speakers included Philip Luque, Director of Artistry Global & Domestic Senior educator for Youngblood Minerals Cosmetics and Dawn Clifford, Senior Director of Education for Image Skincare.

The day kicked off with a Youngblood ‘Look & Learn’ Mineral Masterclass from Philip Luque where he demonstrated the “The Art of Youthful Makeup for Mature Skin”. In this class, Philip highlighted the fact that mature skin has characteristics and needs that other skin does not, therefore the products you use when working with mature skin need to be adjusted to ensure skin is left glowing, without emphasising fine lines. During the second half of the class, Philip showcased another beautiful makeup trend, “Draping – The New Contouring”. Similar to contouring, draping follows the natural bone structure to define, sculpt and create a flawless cheekbone. However, cream blush is used (in two different shades) to achieve a softer, more natural look without the standard brown tones used in classic contouring. 

Guests then joined Image Skincare’s Dawn Clifford for an afternoon of skin peel demonstrations and in-depth training on the newest ingredients and delivery systems which help take Image Skincare’s products and treatments to the next level. They were also treated to a sneak peek of IMAGE MD – a NEW range that incorporates cutting edge ingredients and delivery systems and utilises the latest advancements in skincare technology. Unlike other skincare programs, this collection can be used as a daily, ongoing skincare protocol and will be launching early 2018 in Australia.

PBS prides itself on not only providing leading brands, but also giving professionals the education and marketing support they need to truly succeed. With a gift bag from both events in hand, attendees walked away with a wealth of new knowledge they learned from these two leaders in the beauty and skincare industry. 

For further information on brands distributed by Professional Beauty Solutions, please call 1800 625 387.

Pure Fiji Launches NEW Coconut Lime Blossom Infusion at Beauty Expo Australia

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Returning to Beauty Expo after 5 years, attendees came in droves to stock up on their favourite natural bath and body care products and experience the Australian launch of Pure Fiji’s latest signature scent - Coconut Lime Blossom!

Salon owners couldn’t get enough of the eagerly anticipated new infusion, with most of the Coconut Lime Blossom range selling out on the first day. The visiting Fijians were also a stand out for the crowd, performing incredible Signature Foot Rituals while singing some beautiful Fijian melodies throughout the weekend.

What’s in it?

Like all Pure Fiji products, the base of each range is the essential oils from four tropical nut oils including Dilo, Sikeci, Coconut, and Macadamia. In this range, these oils are then blended with fresh coconut milk, zesty lime, and lime blossom. Coconut has a myriad of skin enhancing benefits which help to soften, hydrate, soothe and protect the skin, while lime is rich in powerful antioxidants like Vitamin C to help boost collagen production. The incredible infusion of these antioxidants help particularly to tighten pores, remove dry skin cells and brighten skin tone. Skin is also hydrated with a refreshing blend of pure leaf hydrosols which offer skin protection and anti-ageing benefits.

With a complete body care range available including a Hydrating Body Lotion, Body Butter, Exotic Oil, Sugar Rub, Shower Gel, Bath Soak, Hand Crème, Body Mist, Spa Soap and Gift sets, as well as a new professional body treatment (launching late 2017), Pure Fiji’s Coconut Lime Blossom Signature Line is your clients ticket to hydrated, radiant and glowing skin.

For Pure Fiji stockists or for more information, call 1800 625 387 or visit https://au.purefiji.com/

PBS 2017 Salon & Stockist of the Year!

Winners announced at the PBS Annual Awards Gala Dinner!

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The recently renovated Cockle Bay Room at the International Convention Centre, Sydney was the place to be on Saturday 26th August, where 140 glamourous and excited guests arrived for PBS’ 2nd Annual Awards Gala Dinner.

The evening kicked off with champagne on arrival and photo booth fun, with the hundreds of salons and beauty therapists mingling and sharing their experiences of Beauty Expo earlier that day. The evening’s host and MC, Rebecca George started the official festivities by introducing the wonderful James English Band, and encouraging PBS’ salons, partners and international guests, including Youngblood’s global educator and MUA Philip Luque, Bestow Beauty founder Janine Tait, Image Skincare’s international educator Dawn Clifford, and Cherry Blooms’ founder and CEO Jellaine Dee, to take their seats for the night ahead.

Guests were treated to a 3-course meal while mentalist, Phoenix mesmerised the audience with his Mind Magic and Comedy Show.

The PBS Awards ceremony kicked into full gear with winners announced in 11 categories and runner’s up in 3 categories. This year was also the first year that salons were recognised for their passion, marketing and retail achievements, with three new awards added to the mix including the “PBS Passion Award”, “Marketing Excellence Award” and “Retail Therapist of the Year Award”.

However, the night belonged to Bella Spazio who took home two awards including Cherry Blooms Stockist of the Year and the prestigious Salon of The Year Award! 

Bella Spazio Spa & Beauty - Salon of the Year 2017

Bella Spazio Spa & Beauty - Salon of the Year 2017

“Thank you to all our loyal clients for all your support. We are passionate and dedicated in what we do and strive to deliver the very best, every time. We are so overwhelmed and grateful to be honoured with these awards and can’t wait to share with you what’s next for Bella Spazio” said Lisa Fowler, Salon Owner.

Congratulations once again all our winners, your hard work and dedication has paid off

Winners

  • Salon of the Year – Bella Spazio
  • PBS Passion Award – Angel Touch Skin Boutique
  • Marketing Excellence Award – The Beauty Spot
  • Marketing Excellence Award – Abbey Edwards
  • Youngblood Stockist of the Year – Activeskin
  • Image Skincare Stockist of the Year – Body Wisdom
  • Sunescape Stockist of the Year – Tan Temple
  • Bestow Beauty Stockist of the Year - Chateau Elan
  • Cherry Blooms Stockist of the Year - Bella Spazio
  • Body Sugaring Australia Stockist of the Year – Skinfit Body & Beauty
  • Pure Fiji Stockist of the Year – Aztec Day Spa
  • Retail Therapist of the Year – Salma Jaafar (Breathe Spa & Indulgence)

Runners Up

  • Youngblood Stockist of the Year – Skinfit Body & Beauty
  • Image Skincare Stockist of the Year – Light Aesthetics Skin & Body Clinic
  • Sunescape Stockist of the Year – Body Wisdom

PBS Beauty Expo Wrap Up

It’s over! After months and months of preparation, Sydney Beauty Expo is done and dusted for another year, and it went off without a hitch.

The weekend of the 26th and 27th of August saw Professional Beauty Solutions return to the International Convention Centre in Darling Harbour after two years, to host our array of different brands under the PBS banner to the salon owners, managers and therapists from across the country. After missing last year’s Beauty Expo in favour of our PBS run education event, Passion to Profits, this expo was locked in to be our biggest and best yet, and we certainly hope we didn’t disappoint!

With 7 juggernaut stands across 10 brands this year, our team was pushed to the limits to deliver an incredible experience to not only our salon partners, but salon visitors from all walks, and provide a ‘complete solution’, from skincare and makeup to tanning and inner beauty.

Every stand under the PBS banner, from Pure Fiji to Dermalux, was pumping with people wanting to get a glimpse of some of the greatest brands in the beauty industry. Our visiting Fijians were a stand out for the expo crowd, performing incredible Signature Foot Rituals while singing beautiful Fijian melodies. Bestow Beauty founder Janine Tait’s wealth of knowledge about the Slow Beauty movement and the importance of looking at your skin from within also made Bestow Beauty’s floral, ethereal stand a hit, while our talented makeup artists at Youngblood were on their feet all day perfectly proving their artistry and colour matching here, there and everywhere!

This year, along with our crowded stands exhibiting each of our salon brand, PBS also took part in several education sessions over the two-day event, providing unmissable and up-to-the-minute education for those in attendance, including insights into boosting your salon profits, mineral makeup masterclasses, the importance of dermo-nutrition, digital marketing tips and tricks, and innovative ingredients in skincare. International educators and founders of our salon-quality brands flew into Sydney to impart their expert knowledge in their fields, and had an invaluable experience themselves speaking to the best and brightest salons in Australia.

Our weekend was only made sweeter by 140 guests, including our salons, their partners and international guests, attending our 2nd Annual PBS Awards Gala Dinner on the Saturday evening. The night of nights, our dinner saw our top salon and most passionate therapist be rewarded for their hard work and loyalty, with several of our salons being honoured for their excellence in marketing, retail, and passion and stockist performance. Congratulations to all our finalists and winners, and a special mention to Bella Spazio, our 2017 Salon of the Year winner!

Sydney Beauty Expo came and went in the snap of our fingers, and it’s safe to say that it was one crazy and exciting weekend for us here at PBS’ and we’re sure for all of our salon partners as well.

We would like to say a big thank you to all those who came and took the time to visit the Professional Beauty Solutions corner of the expo floor. We are humbled by the amazing support from so many of our wonderful salon and spa owners and managers.

PBS’ Guide to Surviving Beauty Expo (and Having the Time of your Life)

Sydney Beauty Expo is just 2 weeks away, and it is safe to say we are getting excited. Professional Beauty Solutions regularly exhibits at Beauty Expo to provide our salon partners and new salons with incredible inside education, valuable sessions with our world-class brand’s educators and founders, and on-stand information on the benefits you can reap for your clients and your business, when stocking our brands.

For anyone who has visited Beauty Expo before, it can get very busy with so much to look at and learn about. But PBS has got your back with our quick guide to surviving and getting the most out of this year’s expo:

Plan your attack before you get there…

From getting to the show, to the accommodation you book, have your plan laid out in front of you from the minute you touch down in the city. You have the option of dozens of transport and hotels to choose from in such a busy city, that this part will be a breeze. Once you have entered the doors, there is a lot of exhibitor stands to visit. Overwhelmed already? Don’t be!

Luckily, Beauty Expo has got you sorted with their easy to understand page to help you have the best weekend.

Quick need to know information:

  • Where – International Convention Centre (ICC), Darling Harbour Sydney
  • When – Sat 26th 10am – 5pm to Sun 27th 9am – 5pm
  • Where is PBS – With 8 stands across 10 brands, this will be our biggest expo yet! Find us next to the cafeteria, with stands including Sunescape (D101), Image Skincare (E106), Dermalux LED (E100), Youngblood (F106), Cherry Blooms (E101), Bestow Beauty (F100), Pure Fiji (G106), and Body Sugaring Australia (F101).

Stay connected…

Your experience of Beauty Expo will only be made better when you are connected to everything! Make sure you keep in touch with your clients while you’re attending the show. It would be great for your clients to see Facebook live videos as you are walking around from your salon pages, even giving them sneak peaks of what kind of complimentary treatments you are having or any new exciting brands that have taken your eyes.

PBS is holding several on-stand treatments for you to book in for, including an LED treatment, sugaring demonstrations, free health checks and a Pure Fiji signature foot ritual. Call us to book in now, 1800 625 387.

Beauty Expo is big, and it’s busy. Don’t risk losing your valuable therapists to a sea of people by sticking together with the ‘Find my Friends’ app. Letting you see exactly where they have gone off to (probably getting a Pure Fiji signature foot ritual…)

And don’t forget to tag Professional Beauty Solutions in the fun and exciting thing you will be doing at Beauty Expo! Using #probeautysolutions plus our individual brand tags, we would love to see incredible insights into the weekend, and what you and your fellow attendees think of the stands, education sessions and complimentary treatments.

Remember the PBS Gala Dinner…

Don’t forget to pack a gorgeous cocktail dress for the PBS 2nd Annual Gala Dinner, commencing at 7pm on Saturday 26th for all our PBS salon partners to attend and enjoy a night to remember. Salon and Stockists of the Year will also be announced, so make sure to fill out this form to get your nomination in on time!

What Should be in your Beauty Bag this Winter

It’s already July, and we’re more than a little surprised about how fast this year is going… Every year, summer comes and goes and our beauty bags get just a little bit sad, but we know this is the perfect time for you, and your clients to test out some pampering products and new releases, and PBS has got a wonderful selection for you, featuring our best brands:

Youngblood’s Eyeshadow Quad, Desert Dreams

This beautifully creamy quad comes just when we needed an update on our winter smoky eye. The warmer shades and all matte formula make this ideal for giving your clients a dramatic, yet natural makeup look, with all the benefits of a mineral formula.

Image Skincare IMASK Biomolecular Sheet Masks

If you or your clients tend to shy away from cream or lotion face masks because of the ‘mess’, these sheet masks will change all that. Formulated with intense peptides and an innovative hydrogel ingredients, your winter skin will literally vanish before your eyes, and wait to be left with skin that looks like you’ve just had a facial.
Top Tip: This sheet mask is the perfect add-on to any LED facial or peel treatment

Bestow Beauty Plus Oil

While we’re on the subject of hydrating your skin, don’t forget the importance of coating your skin with nourishing ingredients from within too. The Beauty Plus Oil from Bestow is the perfect addition to your smoothie, juice or salad, to ensure the breakdown of blockages in your body, ready to take other ingredients both topically and from within to the maximum benefits.

Sunescape Exfoliating Body Polish

Not only does our replenishing buffing polish work perfectly on your dry, cracked winter skin in preparation for a spray tan, but it is also in our NEW packaging! This product is a must in your clients prepping stage before their spray tan, without a doubt.

Pure Fiji Hydrating Body Lotion

Our newest brand introduces a whole new world of hydration to the skin, making it the best possible thing for your winter woes. Entice clients into your salon with the promise of a tropical getaway in the comfort of a Pure Fiji Island wrap or lotion coma.

Stay in the know for all things PBS related. Receive monthly marketing and promotional newsletters, waiting in your inbox…

Video Marketing and How it Can Benefit your Salon

Video marketing is huge. Creating interesting and fun video content today is quickly becoming one of the most important strategies in your marketing plan, with Facebook’s 4 billion daily video streams having anything to say about it. Whether your forte is Facebook Live, Snapchat, Insta stories or fully fledged YouTube videos, simply said the content you need to be creating and promoting for your salon is video.

Not only are Facebook’s news feed videos gaining more daily minutes watched than any other platform (including YouTube), but video has also taken over Snapchat and Twitter.

YouTube.

Firstly, YouTube is essentially where it all began. Every day people have create careers on YouTube by filming themselves doing something that people will enjoy watching, like discussing their monthly beauty favourites and creating makeup tutorials. This is a massive avenue for salons to leap and take hold of, as therapists not only have immense amount of skill and knowledge that viewers will want, but it acts as a promotional service for your salons and what you offer. Our favourite marketing guru, Gary Vaynerchuk even says that “YouTube is a library of content, 300 hours’ worth of video content are pushed to YouTube very minute”. And it is religiously watched by some of your potential clients.

Facebook.

As you know, Facebook is the leader of all things social. For reaching your clients and potential customers on a large scale, Facebook is key! But not only does Facebook Live work to get people watching and engaged, consider investing small amounts into video ads for your salon that show people what you are all about. Right now, Facebook’s infamous algorithm is focusing heavily on videos, organically improving your reach through these posts. In addition to this, you can target your videos about your latest services and promotions available specifically to; people in your area, people who love beauty salons, have a disposable income for pampering treatments, and so on. Automatically you have gained an audience you may not have reached before and they are already interested, WIN.

Instagram.

Instagram’s new video capabilities, including Insta stories, has changed the way people use the platform. How often do you now find yourself watching the stories of the Instagrammers you are following? Video on Instagram is much more social than it used to be and is great when connecting and engaging (pulling) with your followers, rather than just pushing and promoting. The ability to reply to stories with a video of your own or create an Instagram Live is personal, visual and engaging.

Time for you to kill it at video and become the ultimate marketing machine. Which video platform is your favourite to use?

PBS at Beauty Expo 2017

Will we be seeing you at this years Sydney Beauty Expo?

The Sydney Beauty Expo is the beauty destination for inspiration, education and marketing. From our business sessions and educational workshops during the weekend period to engaging on-stand demonstrations and expo-only savings, we invite you to delve into the latest innovations and trends in the industry bringing together the best in the business gathering to share their knowledge.

As a regular exhibitor at the event, Beauty Expo is an excellent opportunity for our salon partners to connect with us on a world class stage. With 7 stands, showcasing all 10 brands under the PBS banner, this will be our biggest expo yet!

Visit PBS at our 7 different stands at Expo

Not only is PBS hosting some incredible educational workshops and masterclasses with our international brand founders and educators, we will also have exclusive savings, on-stand treatments and consultations to experience, completely complimentary, for you to book into now:

To register for a complimentary treatment at Beauty Expo, call at 1800 625 387 or email sales@probeautysolutions.com.au to secure your space at our stand.

Book in for our Educational Sessions

Once you have visited our incredible stands, PBS has organised some highly informative educational masterclasses, from improving upon your professional skills to harness your talent as a therapist and achieving success in your business. Click here to book in for our PBS run education at Beauty Expo.

Attend our Gala Dinner to kick off the Expo Weekend

All PBS salons are invited to an evening of magic celebrating our amazing salon and spa partners. This is a unique opportunity to network, socialise and celebrate in style at this cocktail event, and even our prestigious Salon and Stockist of the year winners will be announced. Call at 1800 625 387 or fill out this form to secure your seat at our second annual Gala Dinner, and fill out our form to nominate your salon for Salon of the Year 2017 here.

Learn about the Latest Innovations in the Industry at Passion to Profits 3.0

Book your spot for this educational day full of intensive training and incredible insight from our international guest speakers, Youngblood's Philip Luque and Image Skincare's Dawn Clifford.

SALON OF THE MONTH – Abbey Edwards

Abbey Edwards are the beauty experts of Hamilton, Victoria. Established as a salon since April 2015, the Abbey Edwards team specialise in bridal and event makeup, and their talents speak for themselves.

Abbey is the owner and manager of Abbey Edwards and has over eight years’ experience in the industry.  Having worked in other hair salons, spas and clinics, Abbey felt it was time to embark on her own journey and opened her sophisticated salon in 2015. Today, Abbey Edwards now has 3 therapists.

The boutique beauty salon has grown from one treatment room with lots of space, to three treatment rooms and a tanning room which is bursting as the seams with their loyal clients! As the business continues to successfully grow, Abbey hopes to expand to a bigger premises, but still keep the private, professional and calm environment that they have created, and that their customers have come to love.

Abbey has worked with Youngblood Mineral Cosmetics for over 5 years after falling in love with the makeup range while working at a previous salon. When she opened Abbey Edwards, they needed a makeup brand that could create special occasion and bold makeup looks, while still being kind to the skin.

“I trusted that PBS only distributed the most prestigious brands so it was a no brainer for me to introduce Youngblood and other PBS brands as my salon grew.”

The Abbey Edwards salon now specialises in makeup, with Youngblood being their preferred choice for all bridal and event makeup, skincare treatments with Image Skincare as well as stocking Sunescape, Wotnot and CaronLab Wax. During wedding season, you are guaranteed to see a wedding party booked for all these services, as they are the leading beauty salon in the area when it comes to brides and special events.

“We have set ourselves apart from other salons in the area as we have a high standard of professionalism, and offer high quality treatments and products. The salon is always well presented, clean and we are constantly changing the decor and in-salon marketing to keep clients interested and excited to see what has changed or what is new!” explains Abbey.

At Abbey Edwards, they understand the importance of customer service and the ‘WOW factor’ experience. Their professional team of beauty therapists continuously connect with their clients to ensure they are 100% happy with their personally customised treatments. Plus, all staff are educated on all the treatments that they provide, even if not all therapists perform the treatments.

“Even the small things like asking questions, talking to our clients, being well presented and friendly are the key elements to great customer service!”

What also makes Abbey Edwards salon stand out from the rest are the VIP days they run, including look & learn sessions with Youngblood. We found this very beneficial as we have gained ongoing clients who buy Youngblood products, but are also now regular clients who have skincare treatments.” Abbey said.

They are also active users of Marketing on a Platter, which allows them to easily run monthly and seasonal promotions.

“We love using the MOAP posters around the salon which gets clients talking, and the social media graphics are the best. This really sets us apart from other salons in the area and creates a very strong presence on social media.”

With exceptional beauty therapy and client care at their professional clinic, it’s no wonder Abbey Edwards was a finalist in the “Best Service Business” category in the Local Business Awards last year. Abbey herself has also recently done makeup for a local TV advertisement, advertising Greater Hamilton, which will be aired in the next few months and on YouTube! 

Congratulations to Abbey and the team at Abbey Edwards for the amazing service you provide to the clients in your area. Here’s to your continued success in the future.

Has your salon found success using PBS products and MOAP? Want to see you and your therapists featured in the next Salon of the Month? We want to hear from you!
Share your unique success story, tips, and tricks with us, and you can WIN $300 in promotional items for your salon.
Email marketing@probeautysolutions.com.au for information on how to nominate your salon for the title of ‘Salon of the Month’.