Education Is Your Answer...
Many salon owners look at team training and education as an expense they can’t afford, when in fact, it’s an investment that can’t be ignored!
Competition in the salon industry has always been strong, but in 2018, it has taken on new meaning with the likes of Sephora and Amazon, juggernauts of global retail, launching into the Australian marketplace.
So how do you compete? And what will separate you from your competition?
“The difference will come down to extraordinary service, and in our industry, extraordinary service comes from up-to-date knowledge that leads to amazing, consistent results for your clients.” says Professional Beauty Solutions CEO, Matt Williams.
In an era where beauty therapists aren’t leaving college with the level of skills and expertise they once did, there is no greater time in history where post-graduate education has been more crucial than it is right now.
In fact, beauty industry professionals should be constantly pursuing education on new treatments, techniques, products and ingredients, if they want to remain relevant in an ever increasingly competitive environment. Because, quite simply, the one thing that will set a salon apart from retail giants like Sephora, is your tailored, face to face expertise and service. Two things that customers simply will not find browsing the aisles or throwing items into their online shopping carts.
At Professional Beauty Solutions we work with thousands of salons around the country and from our experience, most salon, spa and clinic owners and managers agree that education is crucial for their team and for themselves, but there is still enormous resistance to investing in training.
Two common responses are “I’m Too busy” and “I Can’t Afford It”.
Many owners are so busy with what they have to do on a daily basis that the thought of stopping to do an hour or a day of education is just too overwhelming. But unfortunately, the long-term impact of shelving staff training could see the business far worse off than if it had taken the time to grow staff knowledge in the first place.
The problem is that many small business owners in every industry don’t believe that they have the time, or the money to take their team away from their dollar-producing activities. But what many people don’t know is that there is exhaustive research that supports the fact that training and development offers the greatest return on investment that any a business owner could make.
In fact, studies show that businesses that invested in employee development generated*;
24% higher profit margins
218% higher income per employee
86% higher company value
21% increase in productivity
300% reduction in employee turnover
A return per dollar invested of $6.72
*Patrick McGovern (International Data Group)
Think about your business goals next time you’re agonising over your allocated time and budget for training, and instead of seeing it as an expense, shift your mindset to more accurately view it as an investment...the best one you can make for your business.
We have a strong focus on education at Professional Beauty Solutions and even though we have comprehensive product driven education, we also provide extensive education on exactly what you need to know in order to build a profitable and predictable business.
To find out more about how Professional Beauty Solutions can help your business thrive in 2018 and beyond, call 1800 625 387 or visit www.probeautysolutions.com.au