PBS Sleighs Office Christmas Cubicle

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It’s beginning to look a lot like Christmas at Professional Beauty Solutions, so much so, that we just had to share this with you.

One of our longest standing team members, Jacqui Catt, who has been with the company for 12 years, is a crazy Christmas fan! You know that really festive co-worker who insists on putting the Christmas tree up in October and wants to play carols on loop from nine-to-five…(every office has ONE of those).

Without a doubt, Christmas is Jac’s favourite time of year. After dropping hints for several years about how she wanted her own Santa’s Workshop in the office, the PBS teamed decided to toss some ideas around and mastermind an epic plan.

But how could we out Christmasfie the most festive co-worker ever? We’d turn her desk into Winter Wonderland on her day off! BOOM!

With the entire team on operation “deck the desk”, we created this masterpiece.

We may be biased, but we think we totally sleighed it!

Needless to say, the highlight was the surprise on Jac’s face when she came into work on Monday.

Salon of the Month – Anna’s Skin and Beauty

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A beautifully appointed beauty salon in Townsville, Anna’s Skin and Beauty offers personalised beauty and skincare services courtesy of their experienced and passionate technician, Anna Preston.

After spending the last few years working with other local beauty therapists, Owner/Operator Anna now brings her 19 years of experience into her very own salon. Clients enjoy the specialised personal service she provides while using only the best professional skin care and mineral makeup.

“The biggest complaint I received as a manager working in previous salons was that clients see a different person each time they visit. Being an Owner/Operator, my clients see me every time. I do all the treatments and work alone. My clients love that they get me all to themselves when they come in…it’s a true one-on-one relationship” explains Anna.

However, it hasn’t been all smooth sailing for Anna’s Skin and Beauty in 2018. After 14 months of trading the salon was completely destroyed by fire. “My drive and determination was stronger than the devastation I was feeling” said Anna. Throughout the heartache, she stayed positive about getting the business running again, and in a remarkable turnaround, Anna’s Skin and Beauty had re-opened at a new premise in just 4 weeks.

The business has now begun a new chapter and currently stock Youngblood Mineral Cosmetics, Image Skincare and Cherry Blooms.

“I worked with Youngblood for about 14 years at a previous salon. I loved it then and thought it would be perfect for the North Queensland climate. As for Image Skincare, it’s my favourite skincare range of all time. I love the results I get for my clients and myself. Image actually CHANGES skin and people’s lives! said Anna.

On how to excel in customer service, Anna believes in continuous education and training, ensuring she’s offers the very best in client treatments and up-to-date customer education. “Being in the beauty industry for 21 years and attending countless seminars, training, customer service courses, I have learnt and developed how to give my clients 100% each and every time they come in. It’s about recognising what people want and need and providing that for them and not being lazy. As an owner operator it is up to me and me alone. I am 100% responsible for the success of my salon.” said Anna. “I am honest with my sales and client expectations. I’m not pushy, but I am helpful as I only want the best for my clients.”

Rated as one of the top 3 beauty salons in Townsville, as well as being featured in several North Queensland Magazines (including DUO, Success, and Business Development Magazine), Anna’s Skin and Beauty are also active users of Marketing on a Platter (MOAP), which allows them to easily run monthly and seasonal promotions in salon and via social media. “I LOVE MOAP, especially for inspiration and social media. The quality of the material and images provided is amazing” said Anna.

Well done to Anna for their amazing achievements 2018! We’re excited to be able to be a part of their success story and can’t wait to see how Anna’s Skin and Beauty continues to grow. Congratulations on earning Salon of the Month.

Beauty with a Conscience

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Consumers today are becoming more selective and vocal about supporting businesses who are driven to make the world a better place, writes Matt Williams, CEO of Professional Beauty Solutions.

84% of young people believe that brands have more power to make change than governments, recants a McCann Worldgroup study in 2016. In the same way that the public has driven demand for holistic skincare, the importance of social consumerism has risen again, and it should come as no surprise that many of today's modern consumers care about more than just the quality of your products.

More than ever, consumers want to support brands that that give back in a very real and tangible way. They’re looking for brands and companies that weave corporate social responsibility into the fabric of their entire business model. In fact, a 2015 Nielsen survey found that nearly two-thirds of global consumers are willing to pay more for sustainably made products.

The way these companies give back needs to be completely transparent too, especially when you look at the younger market segments. In fact, 81% of millennials – those aged from approximately 15 to 30 – expect their favourite companies to make public declarations of their corporate citizenship. There is simply no question that in 2018, customers want to know that their money is going toward something that not only looks good, but does good too.

The past few years have seen brands moving towards creating a culture of social awareness by providing opportunities to give back to the community. Most are now forming partnerships with aligned non-profit organisations in an attempt to move towards a world of ‘conscious consumption’.

A study conducted by Cone Communications and Echo Research revealed that more than 90% of consumers would switch to a brand supporting a good cause, echoing the inherent importance for a brand to speak for what their customer stands for, through its product and services. Even a big 65% of consumers felt more positively about the retailer after giving.

Giving back not only drives change in your community, but also within your organisation.

It is evident that philanthropic efforts on the part of employees and employers result in workplaces that are better for business and the people who work there. This year, staffers who believe their organisation gives back to the community are a striking 13 times more likely to look forward to coming to work, than those who do not perceive their employers as charitable, according to Fortune.

But more than anything – it FEELS GOOD to GIVE.

Unfortunately, the reality is that many small business owners are neck deep in focusing on building their business that they simply don't have the time to focus on non-revenue drivers. If you polled every entrepreneur in Australia, nearly 100 percent would say that giving back is important. But if you asked how many of them have such programs in place, you'd encounter a much lower number.

That’s where choosing brands that have programs in place can be an easy way to add this into your salon and business culture. Here are two of our brands that put “doing good” at the heart of their business:

Make 2018 the year your business gets in touch with the larger world, whether it be aligning with something in your local community or choosing brands that already have programs in place - this can be one of the easiest ways to add this into your salon and business culture.

Here are two of our brands that put “doing good” at the heart of their business:

Image Skincare and the Care for Skin Foundation

Founded by Image Skincare’s President Dr. Marc A Ronert, M.D, PHD*, the Care for Skin Foundation is a non-profit organisation created to provide reconstructive surgery for people who have suffered loss of skin due to accidents, tumours, burns, scars or genetic abnormalities.

Their goal is to provide surgeries to those who could otherwise not afford them – performing skin transplantations, scar corrections and cleft-palate corrections around the world. “Our goal is to raise $500,000 to help at least 3,000 children in 2018.” Ronert explains.

Image Skincare funds ALL administration expenses for Care for Skin, making it possible for all donations to be utilised to support patient care.

“Burn wounds are a significant cause of disease among children, and cleft palate conditions can impair speech and the ability to eat. With simple reconstructive surgical procedures, we are able to change someone’s life. Not to offer this to people in need would be unthinkable.” says Ronert.  

To date, Marc Ronert and his wife, Image Skincare CEO and founder, Janna Ronert have travelled with other members of the Care for Skin Foundation to Peru, Vietnam, Myanmar and Burma to perform reconstructive surgeries on hundreds of children in need, giving them a better quality of life.

To learn more about the work of the Care for Skin Foundation or to make a donation, visit http://www.careforskin.org/.

Bestow Beauty and the Bestow Sisterhood

The Bestow Sisterhood is a collective of beauty therapists and skincare clinics throughout Australasia who are changing the lives of vulnerable girls in Cambodia by sponsoring their education.

Launched in New Zealand in April 2017, the Bestow Sisterhood is a partnership between Bestow Beauty founder, Janine Tait and her sister, Denise Arnold, who founded the Cambodia Charitable Trust in 2008.

“On one of her trips to Cambodia, Denise met a young woman who was working as a therapist in a local spa. When Denise asked her about her life she discovered that her family had been tricked into handing over her 15-year-old sister to the sex trafficking industry. They thought they were sending her off to a work as a nanny, to create a better life for herself. Denise returned to New Zealand determined to do her bit to stop this despicable practice”, explains Tait.

Over the last 10 years, Denise has changed the future for thousands of vulnerable children by transforming schools through the establishment of libraries and fresh water systems, while ensuring that the poorest children are sponsored to attend. “Education is the greatest hope for fighting poverty and slavery, especially education of girls,” says Tait.

There are two ways to participate in the Bestow Sisterhood and make a tangible difference to the lives of those less fortunate.

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Sponsor a Girl

For just $40 per month, you can sponsor a young Cambodian Girl – providing her with a school uniform, essential school stationery, access to health programs and a monthly contribution to her family’s living costs, helping to lift them out of poverty.

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Salons can also become part of the Bestow Sisterhood by stocking and selling Generositea – the official Sisterhood tea. 100 percent of profits from the sale of this beautiful rose-coloured herbal tea go to support the work of the Cambodia Charitable Trust.

The Cambodia Charitable Trust currently supports 12 primary schools, four secondary schools and two teachers training colleges in the Takeo and Kampot Provinces of Cambodia. Professional Beauty Solutions is also proud to be part of the Bestow Sisterhood and currently sponsors five young girls in rural Cambodia. We think of them as our little sisters and encourage our salon partners to join us in sponsoring those who struggle to support themselves.

To learn more about the Bestow Sisterhood or to make a donation, visit https://www.bestowbeauty.com.au/sisterhood-1/


Matt Williams is the CEO and owner of Professional Beauty Solutions. With over 20 years sales, marketing and management experience, Matt has worked with hundreds of businesses to see them achieve financial and personal freedom and help them experience the success they have desired.

Sunescape Launches Ultra-Dark Professional Spray Tan Solution

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Sunescape has just launched its darkest tan to date!

After years of perfecting the formula, Matt Williams, Sunescape founder and Owner/Managing Director of Professional Beauty Solution, is extremely proud to announce the release of Sunescape’s NEW Ultra-Dark, 16% natural DHA Spray Tan Solution - Summer in Santorini.

“Sunescape has always prided itself on having the most natural looking tan. That’s why we named our light tanning solution ‘Weekend in Bondi, our medium ‘Week in Fiji’ and our dark formula ‘Month in Maui’. We never wanted it to look like our customers had been spray tanned but instead we wanted their colour to look natural as if they had been away on a beautiful holiday”, explained Matt.

“Having said that, we do realise that there is a strong demand from customers to be really dark…and we get it! So, for several years we have been working on creating an ultra-dark professional spray tan solution that provided the extra dark tan that some customers want, but without compromising a natural looking dark colour. Plus one that still smells good, lasts long, and fades naturally.”

“It has not been easy and that’s why Summer in Santorini has been in the making for the last three years, but we are so delighted that it is ready for summer 2018/2019. We had a short run ready for this year’s Beauty Expo and the feedback has been amazing”, said Matt.

Summer in Santorini with 16% Natural DHA is a fast acting, 1 Hour Rapid (violet-base) Tanning Solution, which leaves skin with a deep olive tan, as though you have just returned from a summer in the Greek Islands. Featuring a potent complex of 5 different tanning actives, this quick drying formula delivers the most natural-looking ultra-dark tan that can be washed off after just 1 hour due to our Advanced Tanning Technology!

Sunescape’s Summer in Santorini is also enriched with a Bioactive Super Hydration Complex made from Australian “super-berries” which includes a blend of pepperberry, munthari, and riberry, along with Fijian tamanu, coconut and macadamia oil, jojoba esters and sodium hyaluronate to deliver advanced 48 hour hydration and radiance to the skin. While organic aloe, green tea, cranberry and pomegranate extracts work in synergy to plump, hydrate, nourish, protect and enhance skin’s appearance.

Additional Key Features:

  • 16% blended base of 4 different forms of natural DHA for the ultimate in rich dark tanning that lasts a full 5 days before starting to fade

  • Ultra Tanning Complex-5: With 5 different tanning actives for a faster, longer lasting ultra-dark olive tan

  • Advanced Absorption Technology for an instant deep guide colour, which when washed off after 1-2 hours instantly reveals an ultra-dark olive tan that will continue to develop, without the need to keep the tan on your skin for as long.

  • ·  Violet Bronzer Blend – New signature bronzer blend will provide the ultimate deep chocolate tones to match with any skin tone.

  • Fragrance, sulphate and paraben free

  • Fragrance inhibitor technology means there is no strong offensive DHA smell

  • Vegan and animal cruelty free

  • Australian made

Salon Of the Month - Adelaide Laser Skincare

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Adelaide Laser Skincare is a beautiful clinic located in the inner east Adelaide suburb of Tusmore. Owned by Justyna Rachwalska and Taryn Lucas, this small business with treatment rooms offers a range of professional treatments including facials, microdermabrasion, medical peels, micro skin needling, LED light therapy and more.

“We take the time to really understand our clients skin concerns and work together to tailor a specific approach to achieve amazing long-lasting results. We have been friends for over 15 years and worked together for a few years before deciding to open something of our own.” said Taryn.

A PBS Awards finalist for “Best Newcomer” in 2018, Adelaide Laser Skincare takes guiding their clients towards better and brighter skin to another level.

“We like to keep our business small and intimate so that our clients feel comfortable and confident in approaching us with their concerns. We are committed to providing the highest level of specialised skin treatment plans to help clients feel and look their best. We treat our clients like family and also touch base with them after their treatment to ensure they were happy with their experience and any products we have prescribed them.” explains Taryn.

Adelaide Laser Skincare stock Image Skincare and heavily rep the brand in their clinic. It wasn’t until they trailed and tested Image Skincare that they knew they wanted the range for their clients. “We were introduced to Image by a fellow college who has a salon in Ireland. We attended Beauty Expo Australia in 2017 and were very impressed by Dawn Clifford (Senior Director of Education for Image Skincare). We bought the Vital C pack to try and fell in love with the product. Six months later we finally introduced the brand in our clinic.” said Taryn.

As part of their marketing activities, Adelaide Laser Skincare offer clients a valued added loyalty program. Each time the client visits the clinic and spends $100 or more on a service or product they are reward a point. Once 12 points have been accumulated they can choose to have a night at a Gold Class Cinema for two or receive a free facial treatment to the value of $120. They also offer monthly promotions based on the Image Skincare Marketing on a Platter (MOAP) offers created by PBS. These promotions have been incredibly successful for the clinic. The initiative has increased sales as well client satisfaction and loyalty.

“With Image Skincare now our number one selling range, and still growing rapidly in our salon, we plan to host a VIP Image Skincare Event in 2019 for our clients.” said Taryn.

Well done to Taryn and Justyna for their amazing results with Image Skincare in less than 12 months! We’re excited to be able to be a part of their success story and can’t wait to see how Adelaide Laser Skincare grow. Congratulations on earning Salon of the Month.